№1 (32), 2015. ECONOMIC AND SOCIAL ISSUES IN MACHINE-BUILDING INDUSTRY

I.P. Timofeev

Management of creative activity of personnel as a factor for innovation development of a company in the face of slowing economic growth

The basics of management of creative activity is described: the structure of intellectual capital and a place of creative activity in it, the classification and the factors affecting the creativity and the main approaches to the functions of the management of creative activity.

 

Keywords: innovation management, intellectual capital, creative activity..

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